From sports to strategy: My career evolution in a few words

Patience is a virtue! This website is currently loading, and case studies are coming soon, but in the meantime, let me give you a sneak peek into my world of awesomeness.

My career started in sports marketing at an agency. I have a couple of degrees, a certificate in Project Management, and a stellar reputation as a producer and strategist encompassing multiple industries.

Ogilvy (Business Affairs), Sony Pictures Entertainment (Sales & Marketing), Hilton Hotels Corporation (Brand Marketing), Playboy Entertainment (Social Media), DIRECTV (Legal – Sales, Marketing & Advertisement), and / Time Inc. (Content Contributor) are some of the companies I worked at.

Finding success as a consultant and freelancer…

My consulting and deal-securing success generated earnings of over $3 million for clients by negotiating 600+ talent deals with networks (NBC, The CW, Disney, FOX, MTV), publications (People, Vogue, Cosmo, Sports Illustrated), studios, and production companies.

I’ve negotiated media partnerships and produced 75+ sponsored and branded content items for 30 world-renowned brands, including Chevy, Ford, Jack Daniels, Valvoline, Kelley Blue Book, Shell, and Old Spice. And I should mention that I conceived, built, and launched, a men’s lifestyle website where I boosted traffic to 200K+ UMV through link building, SEO, and conversational marketing.

Some of my interviews include conversations with NASCAR drivers, celebrities, NFL and NBA players. As a podcast producer, I’ve produced two chart-topping podcasts, including one where I provided daily mindset tips.

With profitable in-person events in Los Angeles and New York, Makeup Artists Meet, a global social community I co-created, grew to over 100,000+ makeup artists, beauty enthusiasts, and industry influencers.
Case Studies.

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Talent & Brand Management

Brand Marketing

Influencer Marketing

Branded Content

Business Affairs

Stuff I Wrote.